Year Company Founded: 1981
Year Logo Introduced: 1981
Logo Designer: Manhattan Design (Frank Olinsky, Patty Rogoff) (1981, 1981-2009), Popkern (2009)
Company Founders: Robert Warren Pittman, Warner Communications
First designed in 1981 by Manhattan Design, the MTV logo was the collaborative effort of Frank Olinsky and Patty Rogoff, overseen by original creative director, Fred Seibert. From the very beginning, the MTV logo has been constantly changing in color, patterns, and images, that filled the block "M" on which "tv" is scrolled. During the 1990s and 2000s, MTV opted for a simpler white logo, while maintaining the original design of a bold "M" and scrolled "tv." A 2009 rebranding overseen by Popkern reintroduced the idea of filling the "M" with various images, with the "tv" becoming a non-disruptive white.
Year Company Founded: 1958
Year Logo Introduced: 1958
Logo Designer: James Modarelli (1959, 1992), Danne & Blackburn (1974)
Company Founder: Government of the USA
NASA's first logo dates back to 1959 when the National Advisory Committee on Aeronautics became NASA, which has three logos: the NASA insignia (the "meatball"), the NASA logotype ( the "worm"), and the NASA seal. The seal was approved by President Eisenhower and later modified by President Kennedy.
14. American Airlines
Year Company Founded: 1930
Year Logo Introduced: 1930
Logo Designer: Massimo Vignelli (1967)
Company Founder: AMR Corporation
In 1934, American Airlines unveiled a logo which featured an eagle flying over the globe with two bright red "As" flanking it on both sides. The two As of American Airlines remained an important element of the company's image until 2013. In 1945, the logo was simplified to an illustration of an eagle in blue, with the Two As on both sides. The same element of "Eagle and Two As" was used in the new logo in 1962, with the addition of the logotype "American" below the illustration, and a bold red ring encompassing the logo. In 1968, American Airlines introduced a logo which would become symbolic of the company over the next 45 years. The 1968 logo maintains the "Eagle and Two As" elements and the red and blue color scheme, which have been synonymous with the company since 1934. "American Airlines" boldly underlines the illustration of the eagle, highlighting the brand name in addition to the Two As.
In the aftermath of bankruptcy, American Airlines unveiled a new logo on January 27, 2013. The company did not abandon the "Eagle and Two As" completely, although they downplayed it to a small stripe on the side of "American Airlines," which is written in a grey simple font. The stripe is said to symbolize a stylized "A" morphed with an eagle in flight.
12. Warner Bros.
Year Company Founded: 1918
Year Logo Introduced: 1923
Logo Designer: Saul Bass (1972)
Company Founders: Albert Warner, Harry Warner, Sam Warner, Jack Warner
The now iconic Warner Bros. shield logo has been there from the very beginning, in some form or another. The Warner Bros. Shield logo was first introduced in 1923 and featured a photo of the studio above "WB" which curved to the shape of the shield. The picture of the studio remained until 1929, when the logo became just the "WB" curved to fit the shape of the shield with the words "Warner Bros. Pictures Inc." curved above and "Presents" curved below. Briefly, from 1936 to 1937, Warner Bros. introduced the "Zooming Shield" which eliminated all words from the logo and simply kept the shield. In 1937, the logo was updated into a 3D rendition of the WB-Shield, and was kept until 1948, following the introduction of color to the screen.
The 1937 logo also introduced a banner across the WB-Shield, reading "Warner Bros. Pictures Inc." with the word "Presents" below the shield. The banner remained a key design element of the company's logo and is in use to this day. From 1948 to 1967, Warner Bros. used a golden yellow 3D "WB" over a blue shield with a golden rim. The shield was widened, and the colors were brightened to best showcase the new color films. 1967 saw a dramatic change to the company's logo, following the acquistion of a controlling interest by Seven Arts productions. That logo was used from 1967 to 1970, and the WB-Shield became contrastingly angular and simple, with the words "Seven Arts" added below.
In 1970, Kinney National Company acquried Warner Bros - Seven Arts, and again re-invisioned the logo, this time with "A Kinney National Company" boldly written over the WB-Shield. Briefly in the 1972, Warner Bros. used a logo very similiar to the 1948 Shield logo. Nonetheless, a radically different logo by graphic designer, Saul Bass, was unveiled in the same year, and went on to be used by the company until 1984. Bass' stylized "W" resembled three rounded lines and was drastically simpler than previous Warner Bros. logos. 1984 saw the return of the 1948 gold and blue WB-Shield, though with bolder colors and a more slick, polished finish than before. Between 1984 and 2013, the Warner Bros. logo was polished some more, though the company did not stray far from the 1984 design. During recent years, the logo underwent the trend of tweaking production company logos with each movie, so there have been many variations on color and animation, but the original shape of the gold and blue 1948 WB-Shield remains.
Year Company Founded: 1962
Year Logo Introduced: 1962
Logo Designer: Don Watt (1992), Lippincott (2008)
Company Founders: Sam Walton
From the introduction of their first logo, Walmart has not strayed beyond a simple and appealing logotype. The 1962 logo was "Walmart" written with stretched out, angular, and simple letters—a font chosen randomly by a printer. It follows that soon after, in 1964, Walmart unveiled a new logo. For the 1964 logo, the company selected the "Frontier Font Logo," a departure from the previous simple logo. The Frontier Font Logo may have inspired thoughts of the Wild Wild West, but it remained the company's logo until 1981. In 1918, Walmart went back to its roots with a simpler design in brown. In 1992, the company replaced the dash in between "Wal" and "Mart" with a star, and changed the font to a dark blue from the brown. In 2008, Walmart introduced the now iconic logo which eliminates the break in the company's name and incorporates a yellow "Spark" for a much-needed splash of color and design.
Year Company Founded: 1998
Year Logo Introduced: 1998
Logo Designer: Sergey Brin (1998, 1998), Ruth Kedar (1999, 2010)
Company Founders: Larry Page, Sergey Brin
The Google logo was first envisioned in 1988 by Sergey Brin, one of the the founders of the company, using the graphics program GIMP. It was an unpolished rendition of the now iconic logo, with an added exclamation mark meant to mimic the Yahoo! logo. Introduced in 1999, Ruth Kedar's polished Google logo (with no exclamation mark) stayed in use by the company until 2010. Kedar's logo gained instant recognizability over the 11 years it was in use, making it one of the most iconic logos of all time. On May 6, 2010, Google launched its latest, updated logo featuring a slightly more orange "O" with more subtle shadows, but the end result did not stray far from Ruth Kedar's original design.