Year Company Founded: 1959 (Barbie is a subset of Mattel, Inc. which was founded in 1945)
Year Logo Introduced: 1959
Logo Designer: Undisclosed
Company Founder: Ruth Handler
This is the doll that has sold over a billion units and continues to sell three units every second. Such success has brought the Barbie logo recognizability worldwide. The Barbie logo was introduced alongside the doll in March 1959 at the New York Toy Show and gets its name from Ruth Handler's daughter, whose name is Barbara. Barbie was marketed as a "teenage fashion model," filling in the gap of adult-aged dolls for kids. The bright pink Barbie logo has never strayed far from its original design, with only slight alterations to shading and shape in the past 50 years to adjust to trends. In 2009, Barbie returned to its original logo in celebration of its 50 year anniversary, adding a roundel incorporating the profile of Barbie with a ponytail.
Year Company Founded: 1916
Year Logo Introduced: 1917
Logo Designer: Franz Josef Popp (1917)
Company Founder: Franz Josef Popp
Bayerische Motoren Werke GmbH (Bavarian Motor Works, aka BMW) came to be as a result of a merge between the aircraft engine manufacturer Gustav Flugmaschinenfabrik and Rapp-Motorenwerke in 1916. The iconic BMW roundel developed from a combination of the Rapp-Motor roundel, which featured a black silhouette of a horse and the Bovarian state flag, which has a characteristic checkered blue and white design. Thus, the BMW logo emerged as a roundel of a black circle enclosing white and blue quadrants. After World War I, following the Treaty of Versailles, BMW discontinued the production of aircraft engines and shifted to motorcycles and automobiles. The BMW roundel has not changed drastically since its first appearance in 1917, though the most defining alteration occured in 2000 when the design was reinvisioned to give a 3D effect to the logo.
Year Company Founded: 1899
Year Logo Introduced: 1944
Logo Designer: Dik Browne (1944)
Company Founders: Minor C. Keith, Boston Fruit Company
Miss Chiquita was introduced as the logo and mascot for the banana company in 1944 and was drawn by artist Dik Browne. In the early years, Miss Chiquita appeared on radio shows and made many guest appearances in movies, commercials, and even the Boston Pops Symphony Orchestra. The banana, Miss Chiquita, was changed into a woman with a fruit hat in 1987. The current logo features a rough rendering of the woman above the brand name on a blue seal.
Year Company Founded: 1937
Year Logo Introduced: 1934
Logo Designer: Undisclosed
Company Founders: Takeshi Mitarai, Goro Yoshida, Saburo Uchida, Takeo Maeda
The original logo for the Japanese camera company, Seiki Kogaku Kenyudho, was a rendering of the Buddhist goddess of mercy, Kannon, that was then simplified to a stylized text for the name of their first camera, Kwanon. After commercial success in 1935, the company began full-scale production and changed the brand name to Canon and decided to create a more modern logo. In 1956, the logo was redesigned to the one we all know today.
35. Dunkin' Donuts
Year Company Founded: 1950
Year Logo Introduced: 1950
Logo Designer: Lucia N. DeRespinis, Sangren & Murtha (1980), Design Forum (2002)
Company Founder: William Rosenberg
The initial Dunkin' Donuts logo was a script version of the company name, which held until 1955, when the doughnut man became a figure with a doughnut for a head holding a slice of pizza and wearing a coffee cup with the company name written on it. A new logo was introduced in 1960, featuring a text donut being dunked into a coffee cup, and one year later the coffee cup was removed and a circlular text logo was implemented. From 1970-1976, Dunkin' combined the older coffee cup text logo and a simple text logo. In 1976, the modern-looking logo was created and has been used ever since, with slight color improvements over the years.
Year Company Founded: 1973
Year Logo Introduced: 1973
Logo Designer: Richard Runyan (1973), Lindon Leader, Landor Associates (1994), Landor Associates (2000, 2006)
Company Founder: Fredrick W. Smith
In 1971, the FedEx logo was the full name of the company, "Federal Express," in blue and red at a slant, meant to be intentionally patriotic and associate the company with the U.S. government. The initial logo helped FedEx become successful, and in 1994, the current logo was created. If you look closely at the space between the E and the X, you will notice a small arrow hidden in between, meant to symbolize FedEx's speed and accuracy.
Year Company Founded: 1969
Year Logo Introduced: 1969
Logo Designer: Laird & Partners (2010)
Company Founders: Donald Fisher, Doris Fisher
The original logo of the Gap was simply the name in text and was in use from 1969 and 1986. It was then switched to the iconic blue box. The Gap attempted a modern logo change in 2010, by adding a small blue box behind Helvetica text, causing outrage via social media. Gap eventually reverted back to the blue box logo.
32. Hewlett-Packard Company (HP)
Year Company Founded: 1939
Year Logo Introduced: 1939
Logo Designer: Landor Associates (1999), Liquid Agency (2008)
Company Founders: Bill Hewlett, David Packard
The Hewlett-Packard logo was born in 1939 and remains virtually unchanged to this day. There was talk in 2011 of simplifying and modernizing the logo with angular lines placed at angles mirroring the "h" and "p," but nothing came of it. So, to this day, Hewlett-Packard uses the rounded logotype of "h" and "p," but maybe "if it ain't broke don't fix it;" there is a reason the logo became so iconic to begin with.
Year Company Founded: 1968
Year Logo Introduced: 1969
Logo Designer: Rober Noyce and Gordon Moore (1969), Future Brand (2005)
Company Founders: Gordon Moore, Robert Noyce
The first logo for Intel was created by founders Robert Noyce and Gordon Moore in 1968. The Intel logo shifted from the company name with a dropped "e" to the current logo comprised of a swoosh surrounding the company's name with a "Leap Ahead" slogan.
Year Company Founded: 1888
Year Logo Introduced: 1907
Logo Designer: Peter J. Oestrich (1971), Brand Integration Group,Ogily NY (2006)
Company Founder: George Eastman
The Kodak logo introduced in 1907 claims to be the first integration of a company's name and look into a symbol. In 1935, Kodak unveiled a logo which features its now iconic red and yellow color scheme and a logotype of the brand name that went on to be used by the company until an image reinvention in 1987. In 1960, Kodak introduced the Corner Curl design, which was followed by the introduction of the Box K design in 1971. The 1971 design unveiled the now iconic "K" cut out from a rounded red square, with the brand name also cut out in yellow. With only a logotype update in 1987, the 1971 design essentially remained in use until 2006, when the company eliminated the sqaure altogether, leaving a rounded logotype of red on a white background.