• We offer tasteful, distinctive logos and brands that won’t break the bank
• We have 20 years of graphic design experience
• We truly love what we do
• We work closely with all of our clients and pride ourselves on primo service
• We will pull together the perfect team depending on the type of additional services your brand will require
• We offer a variety of packages depending on your budget
For starters, you complete a questionnaire that looks right into the soul of your brand.
We set up a call to go through your branding answers and to discuss logo or brand details.
We work on the strategy behind the scenes and send you a creative brief before we start designing.
Next we do what we do best, bring your brand to life with plenty of TLC.
We schedule a call to present your new logo or brand identity.
This is where all is wrapped up, your brand stands strong in print or in pixels.
MJ Fontaine - Creative Director
After taking art and graphic design at Dawson College in Montreal for 2 years, MJ then packed her bags to attend the Communications and Design program at OCAD for 4 years. Graduating in 1998 she found herself working as a graphic design for a building developer owned by the Reichmann family. For 5 busy years, MJ created logos, brands, promotional items and print materials for both new and existing building developments. In 2003, MJ launched her own event design company specializing in personal brands and stationery for couples and event planners. With 20 years of design experience. MJ is the face behind The Logo Shop. Her love for design comes in different shapes and forms including an appreciation for typography, illustration, photography, interior décor + design, industrial design and architecture. In her spare time, she has turned her love of design into an addiction to home renovations. Her love for cooking has taken her to branch out into designing logos and brands for restaurants, bistros and dessert shops. A mother of two pretty darn cute kids, MJ speaks French with them and is teaching them to have an appreciation for design and good food. Her eldest daughter Élodie has been taking mental notes. She often creates her own fashion designs and loves to makes french toast and rainbow grilled cheese.
First thing you need to do is determine is what parts of your brand you like or don’t like. Make a list of pros and cons, even the smallest details count.
Your brand has to be authentic and true to you. Find your likes and your personality. What are you selling? What do you want to be known for?
Next you need to think about the people on the other side of the screen, your audience. Who are you serving? Who is reading? Who is watching? Who do you want your brand to speak to?
Do some visual research; take a look at what else is out there, get inspired. Do a competitor's review to see what you're up against.